Fort Worth, Texas
Perry R. Bass II, like the six generations before him, has deep roots in Texas.
“I was born and raised in Fort Worth, but have always considered South Texas to be home because we spent every weekend, vacation and summer at the ranch,” said Bass, who grew up hunting, riding horses, raising and showing Santa Gertrudis cattle, and learning firsthand the principles of land management that benefit both wildlife and livestock.
“I appreciate the intertwined and fundamental relationship between ranching, farming and wildlife conservation,” said Bass, who now works for his family and is active in managing the family ranches that run purebred Santa Gertrudis and Longhorn herds as well as a stocker operation. “TALT has that same perspective and is a platform for bringing those diverse interests to the table while spreading its message about voluntary conservation easements.”
In his opinion, conservation easements are extremely effective in ensuring that large agricultural tracts remain intact and productive, which benefits all Texans.
“My education and early career took me out of state for 14 years, but the time away gave me an even greater appreciation for the uniqueness of our extraordinary state,” said Bass, who left Texas to attend boarding school in Boston. After graduating from Vanderbilt University, Bass spent three years working at JP Morgan Chase in New York before earning an MBA from the University of Pennsylvania in 2016.
“In our ever-urbanizing world, there is a huge disconnect from the realities and complexities of rural lands, many people don’t understand their importance and what they produce for all of us,” Bass said. “TALT is uniquely positioned to bridge that knowledge gap. Through innovative outreach programs and initiatives, TALT is able to educate the general public about rural Texas and provide landowners with the essential tools they need to maintain not only their livelihoods but also the ability to produce the resources that benefit everyone.”